H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

School Photography

School photography year wrap up We are fast approaching the end of another school year.  Here are a few reminders and suggestions to help you prepare for next school year:   1. Make sure you have signed or completed your school picture agreement and set dates with all of your schools for the fall 2014. […]

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photo-entrepreneur-14

Training Tuesday topics for this week are: 1.  Check out Photo Entrepreneur TV—H&H Sponsored episode! 2.  Photovision –last day the vault is open! 3.  Summer Classes at H&H—Schools 101 During this episode the boys discuss the old vs. new way of thinking about our industry and the directions we’ve decided to go.   Enjoy part two […]

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facebook-engagement-images

Did you know that Facebook posts with images get more than twice the engagement of text-only posts? As a photographer, you may already be posting a ton of images, but this a handful of specific techniques — including other image sources and strategies — can help you easily grow your interest, engagement and reach. For […]

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Instagram-Photography-featured

In my last post, I talked about tapping into your fanbase as contributors of image content to your social media. When your fans post their content, it’s a sign of engagement and a driver of organic growth. It’s a big honking stamp of approval that sends a message to their network that your site is […]

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how to use the google keyword planner

If you want to breathe new life into your photography business you might want to consider paying for traffic. Paid traffic sources, such as Google’s AdWords or Facebook’s ads, can be leveraged to drive more traffic to your site and, ultimately, net you more sales. You can target ads to reach your precise audience By […]

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link building

Building links to your website is a huge contributor to whether or not it will get found online. Links (and social media sharing) from reputable sources help boost your website’s trustworthiness and authority within the search engines’ “eyes”, making it easier for your site to rank for relevant keywords. Just because you got a link […]

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