H and H Color Lab - Professional Photo Lab Blog

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

facebook-engagement-images

Did you know that Facebook posts with images get more than twice the engagement of text-only posts? As a photographer, you may already be posting a ton of images, but this a handful of specific techniques — including other image sources and strategies — can help you easily grow your interest, engagement and reach. For […]

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Instagram-Photography-featured

In my last post, I talked about tapping into your fanbase as contributors of image content to your social media. When your fans post their content, it’s a sign of engagement and a driver of organic growth. It’s a big honking stamp of approval that sends a message to their network that your site is […]

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how to use the google keyword planner

If you want to breathe new life into your photography business you might want to consider paying for traffic. Paid traffic sources, such as Google’s AdWords or Facebook’s ads, can be leveraged to drive more traffic to your site and, ultimately, net you more sales. You can target ads to reach your precise audience By […]

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link building

Building links to your website is a huge contributor to whether or not it will get found online. Links (and social media sharing) from reputable sources help boost your website’s trustworthiness and authority within the search engines’ “eyes”, making it easier for your site to rank for relevant keywords. Just because you got a link […]

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how to increase sports photography sales

Fall school pictures are under way and it is time to do online 2nd Sales for school families.  H&H Color Lab’s online sales tool is HHImageHost and it is a great way to take the images you already have, and provide families another opportunity to purchase gifts and additional prints. Here are our recommendations for […]

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pinterest tips for professional photographers

Pinterest Tip #1 – Get past portfolio-think. Is this you? You know about Pinterest, but you think, “My website already shows my portfolios.” Or maybe you are showcasing your portfolios on Pinterest—but haven’t had chance to take it further. If you think Pinterest is about showing what you can do for clients, you’re partly right. […]

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