Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.

Research Shows Demand for Professional Photo Books Growing Fast — With No End in Sight

The economic recession of 2009 adversely impacted nearly every category of photographic products and services, with one big exception — photo books. Lyra Research says the market for photo books has been increasing for several years — and forecasts it will continue to rise, reaching 92.3 million in 2014, for a compound annual growth rate ...Read more »

Photography Products That Enhance Your Work: Photo Prints

I don’t know about you, but I love, love, love to sell prints.  Just good ole’ prints, you know the 5×7, 8×10 photographic prints?  It seems to me that the basic 8×10 and 5×7 prints have been forgotten by many professional photographers.   Wow, what a missed opportunity in my mind’s eye. ...Read more »

Marketing Your Professional Photography Over Social Media

By now, saying you need to be marketing on social networking sites is like saying “don’t forget to blink.” Everyone knows they need to do it. The opportunity social marketing presents is enormous: the people you know help spread your message to the people they know, vastly expanding your reach. Most social media marketing is ...Read more »

Photography Products That Enhance Your Work: Canvas Gallery Wraps

When creating an image do you envision the finished piece for your customer? ...Read more »

Boost your Professional Photography Business with Facebook Advertising

Facebook has more than 500 million active users and 50% of their active users log on to Facebook in any given day. (An active user is someone who has been on the site in the past 30 days.) People spend over 700 billion minutes per month on Facebook and it is in millions of homes ...Read more »

Getting That Ideal Facebook Profile Pic

A Picture is worth a thousand words, perhaps even more on your Facebook page. What does your profile picture say about who you are. First impressions make a huge difference in social media and that profile picture is all you get to introduce yourself to others. Make it count! As an author, speaker, trainer and ...Read more »
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