Photography Marketing

Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
 

HHImageHost Professional Photography Online Proofing and sales has now added Coupons and Online Prepay

HHImageHost started three years ago as a way to help professional photographers sell volume school, sports and events online.  Private studio branding, custom price lists, very low fees and broad product offering was what the consumer would see.  Behind the scenes, however, the ability to market online sales in the ready to deliver school and ...Read more »

Photography Products That Enhance Your Work: Metal Photo Prints

Printing photos on metal has become more popular this year – but you still don’t see it commonly being displayed in homes. I believe there is definitely a market for metal prints. I also believe that it must be shown to sell. Metals have an edgy, contemporary look and feel to them. Therefore, it is ...Read more »

Neat Tips and Tricks for Photographers on Facebook

Georgia McCabe takes us through some useful tips and tricks for optimizing Facebook activities. Interesting ways for navigating Facebook and for getting the most for your efforts. As an author, speaker, trainer and social media and photography evangelist, her perspectives entitled “A Picture is Worth a Thousand Friends…or Enemies” appear in print in the book ...Read more »

Research Shows Demand for Professional Photo Books Growing Fast — With No End in Sight

The economic recession of 2009 adversely impacted nearly every category of photographic products and services, with one big exception — photo books. Lyra Research says the market for photo books has been increasing for several years — and forecasts it will continue to rise, reaching 92.3 million in 2014, for a compound annual growth rate ...Read more »

Photography Products That Enhance Your Work: Photo Prints

I don’t know about you, but I love, love, love to sell prints.  Just good ole’ prints, you know the 5×7, 8×10 photographic prints?  It seems to me that the basic 8×10 and 5×7 prints have been forgotten by many professional photographers.   Wow, what a missed opportunity in my mind’s eye. ...Read more »

Marketing Your Professional Photography Over Social Media

By now, saying you need to be marketing on social networking sites is like saying “don’t forget to blink.” Everyone knows they need to do it. The opportunity social marketing presents is enormous: the people you know help spread your message to the people they know, vastly expanding your reach. Most social media marketing is ...Read more »
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