Learn the latest trends in photography marketing and how to improve your photography website and social media practices to attract customers.
If you want to breathe new life into your photography business you might want to consider paying for traffic. Paid traffic sources, such as Google’s AdWords or Facebook’s ads, can be leveraged to drive more traffic to your site and, ultimately, net you more sales. You can target ads to reach your precise audience By […]Read More
Building links to your website is a huge contributor to whether or not it will get found online. Links (and social media sharing) from reputable sources help boost your website’s trustworthiness and authority within the search engines’ “eyes”, making it easier for your site to rank for relevant keywords. Just because you got a link […]Read More
Fall school pictures are under way and it is time to do online 2nd Sales for school families. H&H Color Lab’s online sales tool is HHImageHost and it is a great way to take the images you already have, and provide families another opportunity to purchase gifts and additional prints. Here are our recommendations for […]Read More
Pinterest Tip #1 – Get past portfolio-think. Is this you? You know about Pinterest, but you think, “My website already shows my portfolios.” Or maybe you are showcasing your portfolios on Pinterest—but haven’t had chance to take it further. If you think Pinterest is about showing what you can do for clients, you’re partly right. […]Read More
Google recently axed it’s easy-to-use Keyword Tool, for a slightly less easy-to-use “Keyword Planner”. The move makes sense for Google, as the Planner integrates much better into AdWords (where Google makes all of its money). The new Planner is a great tool, but a little tricky to use for first timers. Here’s our guide on […]Read More
Photography Website Tip #1 – Include Pictures File this tip under “well, duh”. You’re a photographer, so your website needs to show off your work in the most complimentary way possible. Share pictures of your most photogenic subjects and show off the wide variety of skills you have. Show the consumer that you’re a great […]Read More