It’s graduation time!!! Bonus sales time!!!
Many photographers don’t take advantage of wrapping up their high school seniors sales with “add on” sales. What do I mean? Think about this:
You’ve created your collections to include graduation party invitations, great first step. This means parents have been contacting you to design their cards – so you sell a few more cards than is included in their pre-paid package and make a few more dollars. If you are smart, this isn’t the only product you add on.
You have communication with clients again, this allows you “bonus” them products for a price. I am currently offering a bonus of square minis to my customers.
Earlier this year, H&H Color Lab’s friends at Triple Scoop Music called and asked if we wanted to participate in a group of professional photography companies to promote WPPI using very high end film makers. It sounded like a great idea so we got on board.
What came out of it was a lot of fun. First “Change Your Life” – The official WPPI film released last week.
Many times in our professional photography businesses, we are so close to what we do every day, that it is difficult to see ourselves clearly. When we take the time to ask, “What is different and compelling about our business?” we typically come up with long lists of what we think differentiates us from the competition when, in reality, the true differentiation is very simple.
As part of this project, we had the opportunity to have someone who knows nothing about H&H Color Lab to come in and give us a simplified glimpse of what is truly different. David Robin and Ray Roman’s film team did just that. Given completely unrestricted filming, interviewing, and editing reign, we think they captured the perfect one minute introduction to who H&H is.
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Marathon Press, Neil Enterprises, ViewFinder Mask, and H&H Color Lab, teamed up again this year to host the Jumpstart School and Sports training. The event was a success, showing professional photographers how to expand their business through sports and school photography in their communities.
We want to thank Walt Steinmetz and staff at Steinmentz Photography for being an amazing and gracious host for the sports and school classes in West Springfield, MA. His studio, an old train depot, was a perfect setting for this event. After each session, the group enjoyed time touring the studio, socializing and networking with each other. Thanks again. Walt!
During breaks in the programming, attendees shared how glad they were to attend an event such as this because it was so informative. Here are typical comments we heard over and over:
We want to help make the lives of school and sports photographers a little easier, so we’ve created two annual planning calendars specifically for school and sports photographers. These timelines help you be proactive – not reactive, in managing your school and sports business!
Check it out and download the PDF’s on our photographers’ resources page, under H&H Information/School Calendars and H&H Information/Sports Photography Timeline. These are great resource tools to hang by your desk….refer to them often to stay ahead of the game! Here is our list of things “to do” this month:

Another great wedding season at hand! I think this one has the potential to be the best in years. I am excited for this wedding season for many reasons. My clients this year seem to be educated in the art of selecting a professional photographer – they appeared to seek a professional versus a relative to capture their special day. I am honored to be part of such a special event, and take it very seriously.